Monday, 27 January 2014

Evaluation Question 1

Question 1: In what way does your media product use, develop or challenge forms and conventions in real media products?

When looking at conventions of a typical pop-punk video I did a 3x3 grid of stills from a typical pop-punk video and analysed them to find out the conventions that we would try to stick to for  our own video.
After analysing the video to 'I'm a Bore, Mostly by Deaf Havana' we found that the pop-punk video was mainly made up of energetic band shots with the narrative taking up very little of the run time. The camera shots that were used varied and stuck to a quick cutting rate to keep up with the fast tempo of the track.





In terms of the video we created to 'Don't leave me by Blink-182' we tried to stick to the common concepts. In the first still pulled from the video you see an angled shot of the bass being played with a grey scale effect over it. This is one of the many instrument shots that are common with a pop-punk music video.
The grey-scale was added to the shot to make it look more edgy and punk and fit in with the over all style of the pop-punk genre.
The second still taken from the video is another instrument shot and it is that of the drummer. The drummer adds to the high energy feel common within the pop-punk genre and the cutting rate between the different instrument shots is fairly quick as we have tried to keep up to speed with the music. The fast cutting rate also adds to the high energy feel we were trying to create. However, the limited use of different camera angles and shot types limits the feeling of fun that is normally portrayed with a pop-punk video to a quick tempo track.
The third still that I took from the video is one of the first narrative shots that shows a male and female walking towards a local park. To make this more high energy we sped up the footage slightly so that it still looked natural but even after this alteration the footage was still a bit slow which took away from the energetic feel. Also, the nature of the shot didn't really allow us to keep the cutting rate fast paced. The dress code of the male character sticks to that of a typical pop-punk front man with the beanie and  skinny jeans. However, the female character looks less pop-punk and this takes away from the feel of the video.
The fourth still is a close up, demonstrating our use of different camera shots, of the neck of the bass. This shot is also in grey-scale for continuity between shots of instruments.






Overall, Our media products have tried to stick to the general convention of the pop-punk genre. However, there are aspects that when compared to real media products show that our video isn't up to the quality of others.

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