Monday 27 January 2014

Audience Feedback for Video

We showed our Media Video and

Evaluation Question 4

Question 4: How did you use new media technologies in the construction and research, planing and evaluation stages?

The advancement of media technologies has ment that we were able to use all sorts of diffrent software to help us design, research and evaluate our media product.

Research
For researching the diffrent genres and pop-punk album covers and magazine adverts we tended to use youtube and google because they offered a wide range of results for use to scan through to offer up lots of ideas for us to use.




Evaluation Question 3

Question 3: What have you learned from your audience feedback?


The audience feedback we gathered from diffrent sources to make sure that we got a variety of diffrent views on our work.

Youtube
We put our video up on youtube and managed to ge 13 views and out of these views we got two likes wich means that we have obviously done something well. The feed back we got explained that they liked the video but thought that we should use some more narrative shots to make the video less repetative. This feedback is helpful but in order for the video to stick to the conventions of the pop-punk music video there needs to be the majority of performance shots.




Class Disscuson
Another method we used for collection audience feedback was a class disscusion in wich we all viewed each others videos and gave verbal feedback on good point and things that they could improve.
One of the things that was agreed that people liked about the video was the use of a greyscale filter over the performance shots of the video because it added the pop-punk feel to it.
The most common critizim we got of our video was that even though it looked pop-punk the cutting rate of the editiong and the speed of the shots were too slo to fit with the music and overall this took away from the energetic feel that is assosiate with any pop-punk video.
 
 
Overall, I feel that the audience feedback was fair and helped us to see where we went wrong and what we could do better if we were to do another project similar to this in the future.



 

Evaluation Question 2

Question 2: How effective is the combination of your main product and ancillary texts?



                                                                                                                             

  Our ancillary texts work well in conjunction with the main product we have created. Throughout all three we show continuity with the grey-scale images and the front man featuring in all of the media aspects.
The magazine advert shows the front of the album which is an effective method of recognition as it will help people associate the two items and because the front man is the main feature of the album cover and therefore the advert it will be easily associated with the music video.

The links between the video and the album insert are more obvious in the fact that we have used the best performance shots from the video to emphasise the good part that stick to the generic conventions of a pop-punk video because we knew that some of the other footage isn't to a standard that people would associate with a pop-punk band. We also chose these performance shots from the video as they all show the energy of the performance that you would expect from a band of this genre.
The font that we used is the same throughout the magazine advert and the CD insert to show continuity.

Evaluation Question 1

Question 1: In what way does your media product use, develop or challenge forms and conventions in real media products?

When looking at conventions of a typical pop-punk video I did a 3x3 grid of stills from a typical pop-punk video and analysed them to find out the conventions that we would try to stick to for  our own video.
After analysing the video to 'I'm a Bore, Mostly by Deaf Havana' we found that the pop-punk video was mainly made up of energetic band shots with the narrative taking up very little of the run time. The camera shots that were used varied and stuck to a quick cutting rate to keep up with the fast tempo of the track.





In terms of the video we created to 'Don't leave me by Blink-182' we tried to stick to the common concepts. In the first still pulled from the video you see an angled shot of the bass being played with a grey scale effect over it. This is one of the many instrument shots that are common with a pop-punk music video.
The grey-scale was added to the shot to make it look more edgy and punk and fit in with the over all style of the pop-punk genre.
The second still taken from the video is another instrument shot and it is that of the drummer. The drummer adds to the high energy feel common within the pop-punk genre and the cutting rate between the different instrument shots is fairly quick as we have tried to keep up to speed with the music. The fast cutting rate also adds to the high energy feel we were trying to create. However, the limited use of different camera angles and shot types limits the feeling of fun that is normally portrayed with a pop-punk video to a quick tempo track.
The third still that I took from the video is one of the first narrative shots that shows a male and female walking towards a local park. To make this more high energy we sped up the footage slightly so that it still looked natural but even after this alteration the footage was still a bit slow which took away from the energetic feel. Also, the nature of the shot didn't really allow us to keep the cutting rate fast paced. The dress code of the male character sticks to that of a typical pop-punk front man with the beanie and  skinny jeans. However, the female character looks less pop-punk and this takes away from the feel of the video.
The fourth still is a close up, demonstrating our use of different camera shots, of the neck of the bass. This shot is also in grey-scale for continuity between shots of instruments.






Overall, Our media products have tried to stick to the general convention of the pop-punk genre. However, there are aspects that when compared to real media products show that our video isn't up to the quality of others.

Editing

Editing the music video is proving to be an issue in some parts as both me and Sam are both unfamillier with how to work the editing software properly.
However, we are learning how to use the software as we go along.


Camera work

So far I have been primarily in charge of using the camera as Sam is the main protaganist in he narrative and he is the vocalist. However, I have also been in the footage but not for such a major part so Sam has had to film these short sections.

Shooting the Narrative

The narrative side of the video will be filming over the weekend at Sams house and setting it up to look like a house party had recently happened. This set up is typical of a pop-punk video because it shows the laid back aspect of the genre by deminstrating that they live how they want and don't obey the ruels and other genre relevant cliches.

Shooting the Band

We have started shooting with the band footage because we feel that this will take longer to get the shots we require.
So far we have footage of the bass player with a variety of diffrent shot types such as; mid shots and panning. Also, we have footage of the singer from a variety of shot types.
The next footage that we will shoot will be the opening sequance that shows a group of people walking towards a house with bags. This will make it look like they are going towards the house to party.